A hamburger in Japan is many things. People in the US tend to have a pretty narrow view of the food—all you really need is two buns with a beef patty in between. Maybe if you’re feeling especially adventurous, you have something more unusual, like barbecue sauce, brioche bun, or blue cheese, but that’s really about the size of it.
I’ve found that in Japan, you can find a lot more unusual and various types of hamburgers, ones that you would never, ever find here in the US.
When a Hamburger is Wild
A hamburger in Japan can be wild. Japanese fast food chain Lotteria recently offered a “wild burger” in honor of comedian Sugi-chan. Sugi-chan is one of the biggest celebrities in Japan right now (for who knows what reason), and his catchphrase ワイルドだろぉ？ (“wild, right?”) was one of the biggest buzzwords in Japan last year.
In Lotteria’s case, a “wild burger” was an oversized shrimp patty on two comically small buns. Wild, right?
More recently, Lotteria is offering a burger with nine patties. In celebration of the release of the newest Evangelion movie on DVD and Blu-Ray, Lotteria is currently offering a $13, nine-patty burger, after the name of the movie (Evangelion 3.33—3 + 3 + 3 = 9). That seems pretty wild.
When a Hamburger is Candy
A hamburger in Japan can be a candy. A popular type of Japanese candy (popular, at least, with people abroad) is a kind of DIY kit. The kit usually provides you with some powders, some molds, and instructions on how to turn it all into the final product.
Japanese YouTuber RRcherrypie is internet famous (the best kind of famous) for creating step-by-step guides on how to assemble these kits, and one of the most popular (and relevant to this post) recently has been a hamburger candy.
I can’t vouch at all for the taste, but it’s definitely a cool process to watch and, presumably, to try yourself.
When a Hamburger is a Billionaire
A hamburger in Japan can be Facebook founder and hoodie enthusiast Mark Zuckerberg. At least, that’s what some Japanese women think. The way that Zuckerberg’s name is transliterated into Japanese (ザッカーバーグ) sounds a lot like the Japanese word for a hamburger steak (ハンバーグ) which, to add to the confusion.
Fortunately, I don’t think that you’ll be set back too much by these two similar words. But if you somehow are served a live, confused Mark Zuckerberg instead of a delicious hamburger, then you’re on your own.
When a Hamburger is Black
A hamburger in Japan can be black, or contain pumpkin. Japanese fast food chains like Lotteria aren’t the only restaurants that serve bizarre hamburgers in Japan. International chains like Burger King or McDonald’s also cater to Japan’s local, sometimes eccentric tastes.
As we wrote about before, last year Burger King rolled special promotional items like an all-you-can-eat meal, a burger with black buns (dyed with bamboo charcoal and squid ink), and Halloween burgers that included a thick slice of kabocha.
It may be surprising to see these items offered by Burger King when the company’s offerings in its home country (the US) are so tame, but foreign companies have to adapt to Japan’s tastes and culture if they have a hope to survive.
Sometimes a Hamburger is Just a Hamburger
A hamburger in Japan isn’t always wild and wacky, or out there. You can always get a pretty normal, regular burger at virtually any Japanese fast food chain (like MOS Burger or Freshness Burger), foreign chains, or local restaurants.
But every time I go to a restaurant in the US that only offers a regular-ol’, everyday hamburger, I wish that it could be something more. Maybe I should start bringing my own squid ink.
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